5 Common Sense Social Practices Businesses Often Ignore
It’s never too late for a refresher (or reminder) course. Is your business doing all five things below? 1. Cross-promote your links. No matter how many social platforms your business has, you should...
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Facebook’s Still #1 for Teens, Emerging Platforms Increasing in Importance
You’ve seen the articles: “Teens Over Facebook,” “Kids Views Facebook as Parents’ Playground” and “Teenagers Bid Facebook Adieu.” Wait a second, marketers! Don’t abandon your focus on Facebook just...
View ArticleLink Roundup: What You Don’t Want to Miss in Social Media and Tech
Foursquare lives on… for now. Don’t remove the social check-in service from your brand strategy just yet. It’s raised $41 million to prove that its business model is viable. [Mashable] Facebook Home,...
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Motivational Hashtag at Core of Retailer’s Social Media Campaign
Since 75% of social media users now use hashtags, it’s no wonder retailers are using them in social marketing efforts (check out 9 Ways Retailers Use Hashtags to Promote Branded Content). For example,...
View ArticleWhat You Need to Know About Facebook’s New Promotion Guidelines
This time last year, asking your Facebook fans to comment on your page for a chance to win X, Y or Z was virtually a social sin when it came to abiding by the network’s strict promotion guidelines. But...
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Getting Financial Services Content Seen on Facebook May Require Paid Promotion
According to “Free Ride on Facebook Ends for Financial Marketers,” a recent post at The Financial Brand, “If you want your content to be seen on Facebook, you’re going to have to pay.” Ultimately,...
View ArticleHow Facebook Zero Will Impact Financial Services Marketing
Of course you’ve heard by now that organic reach of content on Facebook brand pages may very well reach zero. Media Logic President David Schultz talked about it in his presentation for The 2014...
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What Does Healthcare Data Need to Make It Most Useful? Facebook!
You probably know this already: patients aren’t always honest with their doctors. Sometimes it’s intentional (like trying to hide a smoking habit); other times, it’s simply human nature, things like...
View ArticleFinding the Good as Facebook Cracks Down on Promotional Posts
Remember when we said you may have to pay to have your financial services content seen on Facebook? At the time, we were responding to the decline of organic reach on the popular social network. In...
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Why are Financial Institutions Merging Facebook Pages?
If the old saying “three makes a trend” is true, then financial service companies may be on their way to making Facebook page consolidation the social marketing trend de jour. To understand what I...
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